• To place our quality of customer service above all else;
• To always do our best to make our customer feel welcome and appreciated;
• Give the most enjoyable experience we can to each and every guest, so we can entice them to return and earn their recommendations to others;
• To further develop our facilities and become a three star resort by 2020;
• Maintain a high standard every day and strive to improve what we can offer;
• To differentiate from the rest and be unique in what we can offer;
• To be at the forefront of promoting tourism in Hinoba-an and for Negros Occidental;
• Encourage all types of tourist to engage with our natural environment and to appreciate our culture;
• Preserve our natural resources, our environment and our culture in that all we do; and
• To be the premier destination of choice in Hinoba-an for value and comfort.